Penny Arcade Expo, the gaming convention held annually in both Seattle (PAX Prime) and Boston (PAX East), is introducing a third North American convention. This new edition to the lineup, PAX South, will debut in San Antonio, Texas on January 23rd and finish up on January 25th, 2015.
PAX debuted in 2004 and has steadily grown into one of the largest conventions in the games industry. It’s considered much more accessible to the wider public than GDC and E3.