The nearly billion-dollar acquisition is set to be finalized during the second half of 2014.
Twitch’s CEO, Emmet Shear, seems optimistic in his comments post-announcement. He comments, “Being part of Amazon will let us do even more for our community. We will be able to create tools and services faster than we could have independently.”
It would seem that the vast wealth behind online shopping giant Amazon.com would certainly provide a welcome boost to the ever-growing game streaming site.
Since Twitch’s launch in 2011 it has become the standard in user-created video game content. The site allows everyone from the average gamer to stream their newest video game for a few friends – to major corporations like Nintendo, who have been known to stream announcements and host tournaments on the site. In a world where the user has come to generate as much (or more) content than media corporations, it would seem that Twitch has nowhere to go but up.
Twitch is currently integrated into home consoles for both viewing and streaming, mobile platforms for viewing channels, and of course your web browser. The service is free to use (though there is a subscription option which provides some ad removal and other small benefits), and streaming software can also be found at no cost (Open Broadcaster Software) – effectively giving anyone with access to a PC the ability to create their own channel for original content and game streaming.